Data Enrichment

Coherence can automatically fill in missing people and account information, saving you hours of manual research.

What Gets Enriched

People Data

From just an email address, enrichment can find:

Account Data

From a company name or domain:

Enabling Enrichment

Automatic Enrichment

New people can be enriched automatically:

1. Go to Settings > Integrations
2. Find Data Enrichment
3. Toggle on Auto-enrich new people

Manual Enrichment

Enrich existing records on-demand:

1. Open a person record
2. Click Enrich in the actions menu
3. Review and accept the found data

Bulk Enrichment

Enrich multiple records at once:

1. Select people in table view
2. Click Actions > Enrich Selected
3. Enrichment runs in the background

Enrichment by Person Type

Type-Specific Enrichment

Different person types may need different data:

Enriching Leads

Leads benefit especially from enrichment:

• Verify company information
• Find decision-maker status
• Identify company size for qualification
• Discover technology stack

Enrichment Settings

Field Mapping

Control which fields get updated:

Data Sources

Coherence uses multiple data sources:

• Public business databases
• Social profile APIs
• Web scraping (with permission)
• Partner data providers

Privacy & Compliance

Data Sources

All enrichment data comes from:

• Publicly available information
• Opt-in business directories
• Social media profiles (public)

GDPR Compliance

• Enrichment respects privacy preferences
• No personal data from private sources
• Clear audit trail of data sources

Opting Out

People can request removal:

1. Their data won't be enriched
2. Existing enriched data can be cleared
3. Preferences are respected across re-imports

Best Practices

Start with Email

Email addresses provide the best enrichment results. Ensure email is captured first.

Verify Critical Data

For important records:

1. Review enriched data
2. Verify key fields manually
3. Use enrichment as a starting point

Regular Re-enrichment

Data changes over time:

• Job titles change
• Companies grow
• Contact info updates

Schedule periodic re-enrichment for important segments.

Prioritize by Type

Focus enrichment credits on:

1. Leads - For qualification
2. Customers - For account management
3. Prospects - For outreach preparation

Enrichment Credits

How Credits Work

Enrichment uses credits from your plan:

• 1 credit per person enriched
• 1 credit per account enriched
• Credits reset monthly

Monitoring Usage

Track your usage:

1. Go to Settings > Usage
2. View enrichment credits used
3. See remaining credits

Optimizing Credits

To maximize value:

• Focus on high-priority people
• Use filters before bulk enrichment
• Skip already-complete records

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Next: Learn about duplicate management to keep your data clean.