Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing · CRM

Connect ActiveCampaign to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. 9 triggers can start a workflow, and 7 actions can run inside one.

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Deal Task CompletedCreate a Coherence record

A Coherence record changes

Add Contact to Account

New Contact NoteUpdate a Coherence record

A Coherence workflow runs

Add Tag to Contact

TRIGGERS AND ACTIONS

Everything ActiveCampaign can do in a workflow.

Triggers start a workflow when something happens in ActiveCampaign. Actions are the steps a workflow can run there.

Triggers · 9Deal Task CompletedNew Contact NoteNew Contact TaskNew Deal Added or UpdatedNew or Updated AccountNew Deal NoteNew Deal TaskTag Added or Removed From ContactUpdated Contact

Actions · 7Add Contact to AccountAdd Tag to ContactCreate AccountCreate ContactUpdate AccountUpdate ContactSubscribe or Unsubscribe Contact From List

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with ActiveCampaign.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring ActiveCampaign activity into CoherenceStart from a supported ActiveCampaign event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · Deal Task Completed
or New Contact NoteFinishes with · Create or update a Coherence record

Act in ActiveCampaign from a Coherence workflowUse a change in Coherence to run a supported ActiveCampaign action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Add Contact to Account
or Add Tag to Contact

Connect ActiveCampaign to the wider customer workflowCombine ActiveCampaign with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · Deal Task Completed
or New Contact Note

Finishes with · Add Contact to Account, then preserve the outcome in Coherence
or Add Tag to Contact

SET UP

How to connect ActiveCampaign.

The exact authentication fields depend on ActiveCampaign. The workflow structure stays straightforward.

1Connect the accountAuthorize the ActiveCampaign account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with ActiveCampaign or provide a complementary trigger or action.

WhatsScaleCommunication · Marketing · CRM5 triggers · 28 actions

Instantly.aiMarketing · CRM2 triggers · 6 actions

WhatConvertsCRM · Marketing2 triggers · 4 actions

PhantomBusterMarketing · CRM1 trigger · 2 actions

PredictLeadsProductivity · CRM · Marketing0 triggers · 12 actions

Reply.ioCRM · Marketing0 triggers · 10 actions

QUESTIONS

ActiveCampaign integration questions.

What can I automate with the ActiveCampaign integration?

ActiveCampaign currently provides 9 triggers that can start a workflow and 7 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many ActiveCampaign triggers and actions are available?

ActiveCampaign currently lists 9 triggers and 7 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can ActiveCampaign connect to other apps through Coherence?

Yes. A workflow can combine supported ActiveCampaign triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect ActiveCampaign?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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