COHERENCETurn lead research into relevant outreach. Plan your campaign, write with customer context, and keep the conversation connected to the person behind it.
COHERENCEMade for your next chapterHi Jordan,
Northstar is making room for commercial spaces. Introduce the new practice with a website as thoughtful as the spaces you design.
Plan the initiative, design the emails, and give every recipient a journey that starts at the right moment.
Build reusable audiences from People, Leads, or a custom module with an email field. Use a fixed list for a specific launch or conditions that find matching records when the audience is resolved.
Leads · Module
Preview the matching recipients before launch.
Start from a curated design or a workspace template, then shape the content and layout around the purpose of the email. Use Chat to create or refine the draft and review the result in the builder.
A good place to begin · Email details
A draft design you can preview and refine.
Arrange emails, waits, and branches on the Workflow canvas. Each enrolled recipient starts from the beginning, with delivery shaped by the campaign’s timezone, days, and sending hours.
Introduce the team and the first step. · On enrollment
Each new recipient starts with the first enabled step.
Keep the goal, notes, dates, audience, and linked emails together.
Describe the audience and purpose, then refine copy or redesign while preserving the words.
Use customer merge values with sensible fallbacks to keep the message relevant.
Choose how people enter the campaign and whether they may join again.
Build the path on the Workflow canvas and control the timing between messages.
Connect Postmark, SendGrid, or Resend and configure the sender identity.
Review content, links, image placeholders, mobile layout, and sending requirements before publishing.
Respect workspace suppressions, opt-outs, hard bounces, and complaints during marketing delivery.
Compare sent, opened, and clicked activity, with campaign filters and delivery history.
Define the recipients or the event that starts their journey.
Draft the emails and arrange the steps, waits, and branches.
Check sending setup, launch the campaign, and follow the results.
Chat helps plan and draft the campaign. Your team reviews the content and controls publication and sending in the campaign workspace.
Explore Coherence Chat“Draft a welcome campaign for new customers, with an introduction and a helpful follow-up.”
A starting point for your conversation.
Chat can prepare a campaign draft. A person reviews, publishes, and manages sending in the app.
Their enrollment has its own timeline. They begin with the first enabled email and follow the configured waits, rather than joining midway through someone else’s journey.
Campaigns organize marketing and lifecycle programs. Sales sequences support personal follow-up from an individual sender.
One platform for the customer relationship and the work around it.
Get started with Coherence