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Know your costs. Choose your price.

See the difference between margin and markup before you quote. Compare a price with its cost, or work back from a target percentage.

Use amounts for the same quantity of goods or services. Currency changes the unit and precision; it does not convert exchange rates.

Selling price
$100.00
Gross profit
$40.00
Margin · profit ÷ price
40.00%
Markup · profit ÷ cost
66.67%

This is a gross-profit estimate before overhead and income tax. Include all attributable costs in your cost figure. Your entries stay in this page and are excluded from analytics capture.