Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing · Communication

Connect Buttondown to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Automate your Buttondown newsletter workflows. 3 triggers can start a workflow, and 4 actions can run inside one.

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New SubscriberCreate a Coherence record

A Coherence record changes

Create Subscriber

Subscriber ConfirmedUpdate a Coherence record

A Coherence workflow runs

List Subscribers

TRIGGERS AND ACTIONS

Everything Buttondown can do in a workflow.

Triggers start a workflow when something happens in Buttondown. Actions are the steps a workflow can run there.

Triggers · 3New SubscriberSubscriber ConfirmedEmail Sent

Actions · 4Create SubscriberList SubscribersSend EmailCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Buttondown.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Buttondown activity into CoherenceStart from a supported Buttondown event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New Subscriber
or Subscriber ConfirmedFinishes with · Create or update a Coherence record

Act in Buttondown from a Coherence workflowUse a change in Coherence to run a supported Buttondown action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Create Subscriber
or List Subscribers

Connect Buttondown to the wider customer workflowCombine Buttondown with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · New Subscriber
or Subscriber Confirmed

Finishes with · Create Subscriber, then preserve the outcome in Coherence
or List Subscribers

SET UP

How to connect Buttondown.

The exact authentication fields depend on Buttondown. The workflow structure stays straightforward.

1Connect the accountAuthorize the Buttondown account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Buttondown or provide a complementary trigger or action.

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

MailgunMarketing · Communication7 triggers · 7 actions

TimelinesAIMarketing · Communication7 triggers · 11 actions

WhatsScaleCommunication · Marketing · CRM5 triggers · 28 actions

LoopsCommunication · Marketing0 triggers · 6 actions

BirdMarketing · Communication0 triggers · 3 actions

QUESTIONS

Buttondown integration questions.

What can I automate with the Buttondown integration?

Buttondown currently provides 3 triggers that can start a workflow and 4 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many Buttondown triggers and actions are available?

Buttondown currently lists 3 triggers and 4 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Buttondown connect to other apps through Coherence?

Yes. A workflow can combine supported Buttondown triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Buttondown?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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