Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing · Communication

Connect Bird to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Unified CRM for Marketing, Service & Payments. 3 actions can run inside a Coherence workflow.

Start free All integrations

A Coherence record changes

Send SMS

A Coherence workflow runs

List Messages

TRIGGERS AND ACTIONS

Everything Bird can do in a workflow.

Actions are the steps a workflow can run in Bird. Start the workflow from a Coherence record or another app.

Actions · 3Send SMSList MessagesCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Bird.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Act in Bird from a Coherence workflowUse a change in Coherence to run a supported Bird action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Send SMS
or List Messages

Connect Bird to the wider customer workflowCombine Bird with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · A Coherence workflow starts

Finishes with · Send SMS, then preserve the outcome in Coherence
or List Messages

SET UP

How to connect Bird.

The exact authentication fields depend on Bird. The workflow structure stays straightforward.

1Connect the accountAuthorize the Bird account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Bird or provide a complementary trigger or action.

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

MailgunMarketing · Communication7 triggers · 7 actions

TimelinesAIMarketing · Communication7 triggers · 11 actions

WhatsScaleCommunication · Marketing · CRM5 triggers · 28 actions

ButtondownMarketing · Communication3 triggers · 4 actions

LoopsCommunication · Marketing0 triggers · 6 actions

QUESTIONS

Bird integration questions.

What can I automate with the Bird integration?

Bird currently provides 3 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many Bird triggers and actions are available?

Bird currently lists 0 triggers and 3 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Bird connect to other apps through Coherence?

Yes. A workflow can combine supported Bird triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Bird?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect Bird?

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