Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing · Developer Tools

Connect Dub to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Dub is the modern link attribution platform for creating, managing, and analysing short links, tracking conversions, and running affiliate programmes. 2 triggers can start a workflow, and 6 actions can run inside one.

Start free All integrations

Link ClickedCreate a Coherence record

A Coherence record changes

Create Link

Link CreatedUpdate a Coherence record

A Coherence workflow runs

Get Link

TRIGGERS AND ACTIONS

Everything Dub can do in a workflow.

Triggers start a workflow when something happens in Dub. Actions are the steps a workflow can run there.

Triggers · 2Link ClickedLink Created

Actions · 6Create LinkGet LinkList LinksUpdate LinkDelete LinkCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Dub.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Dub activity into CoherenceStart from a supported Dub event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · Link Clicked
or Link CreatedFinishes with · Create or update a Coherence record

Act in Dub from a Coherence workflowUse a change in Coherence to run a supported Dub action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Create Link
or Get Link

Connect Dub to the wider customer workflowCombine Dub with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · Link Clicked
or Link Created

Finishes with · Create Link, then preserve the outcome in Coherence
or Get Link

SET UP

How to connect Dub.

The exact authentication fields depend on Dub. The workflow structure stays straightforward.

1Connect the accountAuthorize the Dub account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Dub or provide a complementary trigger or action.

JoggAIDeveloper Tools · Marketing2 triggers · 8 actions

ActiveCampaignMarketing · CRM9 triggers · 7 actions

BeehiivMarketing3 triggers · 6 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

CloudConvertDeveloper Tools · Productivity3 triggers · 7 actions

ConvertKitMarketing12 triggers · 35 actions

QUESTIONS

Dub integration questions.

What can I automate with the Dub integration?

Dub currently provides 2 triggers that can start a workflow and 6 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many Dub triggers and actions are available?

Dub currently lists 2 triggers and 6 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Dub connect to other apps through Coherence?

Yes. A workflow can combine supported Dub triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Dub?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect Dub?

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