Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Developer Tools

Connect HeyGen to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Generate and manage AI avatar videos using HeyGen. 2 triggers can start a workflow, and 10 actions can run inside one.

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New Avatar Video Event (Success)Create a Coherence record

A Coherence record changes

Create Video from Template

New Avatar Video Event (Fail)Update a Coherence record

A Coherence workflow runs

Retrieve Translated Video Status

TRIGGERS AND ACTIONS

Everything HeyGen can do in a workflow.

Triggers start a workflow when something happens in HeyGen. Actions are the steps a workflow can run there.

Triggers · 2New Avatar Video Event (Success)New Avatar Video Event (Fail)

Actions · 10Create Video from TemplateRetrieve Translated Video StatusRetrieve Video StatusRetrieve Sharable Video URLUpload an AssetTranslate VideoList AvatarsList VoicesList VideosCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with HeyGen.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring HeyGen activity into CoherenceStart from a supported HeyGen event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New Avatar Video Event (Success)
or New Avatar Video Event (Fail)Finishes with · Create or update a Coherence record

Act in HeyGen from a Coherence workflowUse a change in Coherence to run a supported HeyGen action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Create Video from Template
or Retrieve Translated Video Status

Connect HeyGen to the wider customer workflowCombine HeyGen with another integration and Coherence records to connect product and engineering activity to the customers and work it affects.

Starts with · New Avatar Video Event (Success)
or New Avatar Video Event (Fail)

Finishes with · Create Video from Template, then preserve the outcome in Coherence
or Retrieve Translated Video Status

SET UP

How to connect HeyGen.

The exact authentication fields depend on HeyGen. The workflow structure stays straightforward.

1Connect the accountAuthorize the HeyGen account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with HeyGen or provide a complementary trigger or action.

CloudConvertDeveloper Tools · Productivity3 triggers · 7 actions

CursorDeveloper Tools5 triggers · 4 actions

CustomGPTDeveloper Tools1 trigger · 8 actions

GitHubDeveloper Tools14 triggers · 18 actions

GreipDeveloper Tools5 triggers · 6 actions

Griptape CloudDeveloper Tools4 triggers · 5 actions

QUESTIONS

HeyGen integration questions.

What can I automate with the HeyGen integration?

HeyGen currently provides 2 triggers that can start a workflow and 10 actions a workflow can run. Use those building blocks to connect product and engineering activity to the customers and work it affects.

How many HeyGen triggers and actions are available?

HeyGen currently lists 2 triggers and 10 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can HeyGen connect to other apps through Coherence?

Yes. A workflow can combine supported HeyGen triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect HeyGen?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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