Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Productivity

Connect Airtable to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Low‒code platform to build apps. 2 triggers can start a workflow, and 15 actions can run inside one.

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New RecordCreate a Coherence record

A Coherence record changesCreate Airtable Record

New or Updated RecordUpdate a Coherence record

A Coherence workflow runsFind Airtable Record

TRIGGERS AND ACTIONS

Everything Airtable can do in a workflow.

Triggers start a workflow when something happens in Airtable. Actions are the steps a workflow can run there.

Triggers · 2New RecordNew or Updated Record

Actions · 15Create Airtable RecordFind Airtable RecordUpdate Airtable RecordClean RecordDelete Airtable RecordUpload File to ColumnAdd Comment to RecordCreate BaseCreate TableFind BaseFind Table by IDGet Record by IDFind TableGet Base SchemaCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Airtable.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Airtable activity into CoherenceStart from a supported Airtable event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New Record
or New or Updated RecordFinishes with · Create or update a Coherence record

Act in Airtable from a Coherence workflowUse a change in Coherence to run a supported Airtable action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changesFinishes with · Create Airtable Record
or Find Airtable Record

Connect Airtable to the wider customer workflowCombine Airtable with another integration and Coherence records to turn activity in one tool into an owned next step in the shared workspace.

Starts with · New Record
or New or Updated RecordFinishes with · Create Airtable Record, then preserve the outcome in Coherence
or Find Airtable Record

SET UP

How to connect Airtable.

The exact authentication fields depend on Airtable. The workflow structure stays straightforward.

1Connect the accountAuthorize the Airtable account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Airtable or provide a complementary trigger or action.

Acuity SchedulingProductivity · CRM2 triggers · 8 actions

AircallProductivity · Communication5 triggers · 8 actions

AssembledProductivity3 triggers · 6 actions

BaserowProductivity3 triggers · 8 actions

BexioProductivity7 triggers · 24 actions

CannyProductivity4 triggers · 5 actions

QUESTIONS

Airtable integration questions.

What can I automate with the Airtable integration?

Airtable currently provides 2 triggers that can start a workflow and 15 actions a workflow can run. Use those building blocks to turn activity in one tool into an owned next step in the shared workspace.

How many Airtable triggers and actions are available?

Airtable currently lists 2 triggers and 15 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Airtable connect to other apps through Coherence?

Yes. A workflow can combine supported Airtable triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Airtable?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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