Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing

Connect Facebook Leads to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Capture leads from Facebook. 1 trigger can start a Coherence workflow.

Start free All integrations

New LeadCreate a Coherence record

TRIGGERS AND ACTIONS

Everything Facebook Leads can do in a workflow.

Triggers start a workflow when something happens in Facebook Leads. Coherence steps and other apps do the rest.

Triggers · 1New Lead

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Facebook Leads.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Facebook Leads activity into CoherenceStart from a supported Facebook Leads event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New LeadFinishes with · Create or update a Coherence record

Connect Facebook Leads to the wider customer workflowCombine Facebook Leads with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · New LeadFinishes with · Route the result to the next connected tool

SET UP

How to connect Facebook Leads.

The exact authentication fields depend on Facebook Leads. The workflow structure stays straightforward.

1Connect the accountAuthorize the Facebook Leads account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Facebook Leads or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

BeehiivMarketing3 triggers · 6 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ConvertKitMarketing12 triggers · 35 actions

DrupalProductivity · E-commerce · Marketing3 triggers · 6 actions

Elastic EmailMarketing0 triggers · 11 actions

QUESTIONS

Facebook Leads integration questions.

What can I automate with the Facebook Leads integration?

Facebook Leads currently provides 1 trigger that can start a workflow. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many Facebook Leads triggers and actions are available?

Facebook Leads currently lists 1 trigger and 0 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Facebook Leads connect to other apps through Coherence?

Yes. A workflow can combine supported Facebook Leads triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Facebook Leads?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect Facebook Leads?

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Free plan · No credit card