Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · CRM

Connect HubSpot to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Powerful CRM that offers tools for sales, customer service, and marketing automation. 24 triggers can start a workflow, and 45 actions can run inside one.

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Company Recently Created or UpdatedCreate a Coherence record

A Coherence record changesAdd contact To List

Contact Recently Created or UpdatedUpdate a Coherence record

A Coherence workflow runsAdd Contact to Workflow

TRIGGERS AND ACTIONS

Everything HubSpot can do in a workflow.

Triggers start a workflow when something happens in HubSpot. Actions are the steps a workflow can run there.

Triggers · 24Company Recently Created or UpdatedContact Recently Created or UpdatedNew Deal Property ChangeNew Email Subscriptions TimelineLine Item Recently Created or UpdatedNew CompanyNew Company Property ChangeNew ContactNew Contact in ListNew Contact Property ChangeNew COS Blog ArticleNew Custom ObjectNew Custom Object Property ChangeNew DealNew Email EventNew EngagementNew Form SubmissionNew Line ItemNew ProductNew TicketNew Ticket Property ChangeProduct Recently Created or UpdatedNew TaskUpdated Deal Stage

Actions · 45Add contact To ListAdd Contact to WorkflowCreate AssociationsCreate CompanyCreate ContactCreate COS Blog PostCreate Custom ObjectCreate DealCreate Line ItemCreate PageCreate or Update ContactCreate ProductCreate TicketGet CompanyGet ContactGet Custom ObjectGet DealGet Line ItemGet ProductGet PageGet TicketDelete PageRemove AssociationsRemove Contact from ListRemove Email SubscriptionUpdate CompanyUpdate ContactUpdate Custom ObjectUpdate DealUpdate Line ItemUpdate ProductUpdate TicketUpload FileFind AssociationsFind CompanyFind ContactFind Custom ObjectFind DealFind Line ItemFind Product

Show all 45

Find TicketGet Owner by EmailGet Owner by IDGet Pipeline Stage DetailsCustom API Call

Custom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with HubSpot.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring HubSpot activity into CoherenceStart from a supported HubSpot event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · Company Recently Created or Updated
or Contact Recently Created or UpdatedFinishes with · Create or update a Coherence record

Act in HubSpot from a Coherence workflowUse a change in Coherence to run a supported HubSpot action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changesFinishes with · Add contact To List
or Add Contact to Workflow

Connect HubSpot to the wider customer workflowCombine HubSpot with another integration and Coherence records to keep account, contact, and deal context attached to the work around it.

Starts with · Company Recently Created or Updated
or Contact Recently Created or UpdatedFinishes with · Add contact To List, then preserve the outcome in Coherence
or Add Contact to Workflow

SET UP

How to connect HubSpot.

The exact authentication fields depend on HubSpot. The workflow structure stays straightforward.

1Connect the accountAuthorize the HubSpot account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with HubSpot or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

Acuity SchedulingProductivity · CRM2 triggers · 8 actions

AttioCRM5 triggers · 14 actions

Bigin by Zoho CRMCRM9 triggers · 16 actions

CopperCRM · Productivity11 triggers · 20 actions

Famulor AI - Voice AgentCRM4 triggers · 25 actions

QUESTIONS

HubSpot integration questions.

What can I automate with the HubSpot integration?

HubSpot currently provides 24 triggers that can start a workflow and 45 actions a workflow can run. Use those building blocks to keep account, contact, and deal context attached to the work around it.

How many HubSpot triggers and actions are available?

HubSpot currently lists 24 triggers and 45 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can HubSpot connect to other apps through Coherence?

Yes. A workflow can combine supported HubSpot triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect HubSpot?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect HubSpot?

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