Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · E-commerce

Connect VTEX to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Unified commerce platform. 17 actions can run inside a Coherence workflow.

Start free All integrations

A Coherence record changes

Get Product By ID

A Coherence workflow runs

Create New Product

TRIGGERS AND ACTIONS

Everything VTEX can do in a workflow.

Actions are the steps a workflow can run in VTEX. Start the workflow from a Coherence record or another app.

Actions · 17Get Product By IDCreate New ProductUpdate a ProductGet Brand ListGet Brand By IDCreate new BrandUpdate BrandDelete BrandGet CategoryGet SKU By Product IDCreate New SkuCreate New Sku FileGet Client ListGet Client By IDGet Order By IDGet Orders ListCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with VTEX.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Act in VTEX from a Coherence workflowUse a change in Coherence to run a supported VTEX action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Get Product By ID
or Create New Product

Connect VTEX to the wider customer workflowCombine VTEX with another integration and Coherence records to connect customer and order activity to the relationship record behind it.

Starts with · A Coherence workflow starts

Finishes with · Get Product By ID, then preserve the outcome in Coherence
or Create New Product

SET UP

How to connect VTEX.

The exact authentication fields depend on VTEX. The workflow structure stays straightforward.

1Connect the accountAuthorize the VTEX account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with VTEX or provide a complementary trigger or action.

AskNewsE-commerce1 trigger · 8 actions

ChargeKeepE-commerce · Finance3 triggers · 6 actions

DrupalProductivity · E-commerce · Marketing3 triggers · 6 actions

LightfunnelsCRM · E-commerce2 triggers · 10 actions

PaddleE-commerce · Finance5 triggers · 6 actions

ShopifyE-commerce6 triggers · 27 actions

QUESTIONS

VTEX integration questions.

What can I automate with the VTEX integration?

VTEX currently provides 17 actions a workflow can run. Use those building blocks to connect customer and order activity to the relationship record behind it.

How many VTEX triggers and actions are available?

VTEX currently lists 0 triggers and 17 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can VTEX connect to other apps through Coherence?

Yes. A workflow can combine supported VTEX triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect VTEX?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect VTEX?

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