Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Other

Connect Azure OpenAI to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Powerful AI tools from Microsoft. 1 action can run inside a Coherence workflow.

Start free All integrations

A Coherence record changes

Ask GPT

TRIGGERS AND ACTIONS

Everything Azure OpenAI can do in a workflow.

Actions are the steps a workflow can run in Azure OpenAI. Start the workflow from a Coherence record or another app.

Actions · 1Ask GPT

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Azure OpenAI.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Act in Azure OpenAI from a Coherence workflowUse a change in Coherence to run a supported Azure OpenAI action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Ask GPT

Connect Azure OpenAI to the wider customer workflowCombine Azure OpenAI with another integration and Coherence records to move information into the same workspace as the people, records, and next steps it affects.

Starts with · A Coherence workflow starts

Finishes with · Ask GPT, then preserve the outcome in Coherence

SET UP

How to connect Azure OpenAI.

The exact authentication fields depend on Azure OpenAI. The workflow structure stays straightforward.

1Connect the accountAuthorize the Azure OpenAI account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Azure OpenAI or provide a complementary trigger or action.

AMPECOOther1 trigger · 377 actions

BigCommerceOther11 triggers · 16 actions

Capsule CRMOther4 triggers · 10 actions

Checkout.comOther2 triggers · 7 actions

CircleOther2 triggers · 7 actions

ClockifyOther3 triggers · 8 actions

QUESTIONS

Azure OpenAI integration questions.

What can I automate with the Azure OpenAI integration?

Azure OpenAI currently provides 1 action a workflow can run. Use those building blocks to move information into the same workspace as the people, records, and next steps it affects.

How many Azure OpenAI triggers and actions are available?

Azure OpenAI currently lists 0 triggers and 1 action, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Azure OpenAI connect to other apps through Coherence?

Yes. A workflow can combine supported Azure OpenAI triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Azure OpenAI?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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