Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing

Connect Drip to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

E-commerce CRM for B2B marketers. 2 triggers can start a workflow, and 4 actions can run inside one.

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New SubscriberCreate a Coherence record

A Coherence record changes

Apply a tag to subscriber

Tag AppliedUpdate a Coherence record

A Coherence workflow runs

Add a subscriber to a campaign

TRIGGERS AND ACTIONS

Everything Drip can do in a workflow.

Triggers start a workflow when something happens in Drip. Actions are the steps a workflow can run there.

Triggers · 2New SubscriberTag Applied

Actions · 4Apply a tag to subscriberAdd a subscriber to a campaignCreate or Update SubscriberCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Drip.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Drip activity into CoherenceStart from a supported Drip event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New Subscriber
or Tag AppliedFinishes with · Create or update a Coherence record

Act in Drip from a Coherence workflowUse a change in Coherence to run a supported Drip action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Apply a tag to subscriber
or Add a subscriber to a campaign

Connect Drip to the wider customer workflowCombine Drip with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · New Subscriber
or Tag Applied

Finishes with · Apply a tag to subscriber, then preserve the outcome in Coherence
or Add a subscriber to a campaign

SET UP

How to connect Drip.

The exact authentication fields depend on Drip. The workflow structure stays straightforward.

1Connect the accountAuthorize the Drip account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Drip or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

BeehiivMarketing3 triggers · 6 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ConvertKitMarketing12 triggers · 35 actions

DrupalProductivity · E-commerce · Marketing3 triggers · 6 actions

EmailOctopusMarketing5 triggers · 8 actions

QUESTIONS

Drip integration questions.

What can I automate with the Drip integration?

Drip currently provides 2 triggers that can start a workflow and 4 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many Drip triggers and actions are available?

Drip currently lists 2 triggers and 4 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Drip connect to other apps through Coherence?

Yes. A workflow can combine supported Drip triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Drip?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect Drip?

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