Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing

Connect Google My Business to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Manage your business on Google. 1 trigger can start a workflow, and 2 actions can run inside one.

Start free All integrations

New ReviewCreate a Coherence record

A Coherence record changes

Create or Update Reply

TRIGGERS AND ACTIONS

Everything Google My Business can do in a workflow.

Triggers start a workflow when something happens in Google My Business. Actions are the steps a workflow can run there.

Triggers · 1New Review

Actions · 2Create or Update ReplyCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Google My Business.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Google My Business activity into CoherenceStart from a supported Google My Business event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New ReviewFinishes with · Create or update a Coherence record

Act in Google My Business from a Coherence workflowUse a change in Coherence to run a supported Google My Business action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Create or Update Reply

Connect Google My Business to the wider customer workflowCombine Google My Business with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · New Review

Finishes with · Create or Update Reply, then preserve the outcome in Coherence

SET UP

How to connect Google My Business.

The exact authentication fields depend on Google My Business. The workflow structure stays straightforward.

1Connect the accountAuthorize the Google My Business account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Google My Business or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

BeehiivMarketing3 triggers · 6 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ConvertKitMarketing12 triggers · 35 actions

DrupalProductivity · E-commerce · Marketing3 triggers · 6 actions

EmailOctopusMarketing5 triggers · 8 actions

QUESTIONS

Google My Business integration questions.

What can I automate with the Google My Business integration?

Google My Business currently provides 1 trigger that can start a workflow and 2 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many Google My Business triggers and actions are available?

Google My Business currently lists 1 trigger and 2 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Google My Business connect to other apps through Coherence?

Yes. A workflow can combine supported Google My Business triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Google My Business?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect Google My Business?

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Free plan · No credit card