All-in-One integrated marketing platform for managing audiences, sending campaigns, tracking engagement, and automating lifecycle communications.
Mailchimp currently provides 9 triggers that can start a workflow and 14 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.
Member Subscribed to Audience
Fires when a new subscriber joins your Mailchimp audience. This trigger captures new subscriptions, opt-ins, and audience growth events with comprehensive subscriber information.
Member Unsubscribed from Audience
Fires when a subscriber unsubscribes from your Mailchimp audience. This trigger captures unsubscribe events, opt-outs, and audience churn with comprehensive subscriber information for retention analysis.
New Campaign
Fires when a new campaign is created or sent
Link Clicked
Fires when a recipient clicks a specified link in a campaign
Email Opened
Fires when a recipient opens a an email in a specific campaign
Subscriber Updated
Fires when a subscriber profile is updated, including changes to merge fields, interests, or contact information. This trigger captures profile updates, new subscriptions, and subscriber modifications.
New Customer
Fires when a new customer is added to a connected store
New Order
Fires when a new order is created in the connected store
New Segment Tag Subscriber
Fires when a subscriber joins a specific segment or tag
Add or Update Subscriber
Add a new subscriber to an audience or update existing subscriber
Add Note to Subscriber
Add a note to a subscriber in your Mailchimp audience.
Add Subscriber to Tag
Add a subscriber to a specific tag in your Mailchimp audience.
Remove Subscriber from Tag
Remove a subscriber from a specific tag in your Mailchimp audience.
Update Member in an Audience (List)
Update a member in an existing Mailchimp audience (list)
Create Campaign
Create a new Mailchimp campaign
Get Campaign Report
Get comprehensive report details for a specific sent campaign including opens, clicks, bounces, and performance metrics
Create Audience
Create a new audience (list) in your Mailchimp account
Archive Subscriber
Archive an existing audience member
Unsubscribe Email
Unsubscribe an email address from an audience
Find Campaign
Search all campaigns for the specified query terms
Find Customer
Find a customer by email address in a store
Find Tag
Search for tags on a list by name
Find Subscriber
Search for subscribers across all lists or within a specific list. This action provides comprehensive subscriber information including merge fields, interests, and activity data.
These recipes are generated from the triggers, actions, and categories currently available for this piece. Use them as starting points, then choose the exact fields, conditions, and records your workflow should update.
Start from a supported Mailchimp event, then create or update the appropriate CRM, project, or custom record with the source context preserved.
Starts with
Member Subscribed to Audience
Finishes with
Create or update a Coherence record
Use a change in Coherence to run a supported Mailchimp action, so the next step follows the record instead of relying on someone to copy it.
Starts with
A Coherence record or workflow changes
Finishes with
Add or Update Subscriber
Combine Mailchimp with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.
Starts with
Member Subscribed to Audience
Finishes with
Add or Update Subscriber, then preserve the outcome in Coherence
The exact authentication fields depend on Mailchimp. The workflow structure stays straightforward:
Authorize the Mailchimp account and permissions the workflow needs.
Select one of the current triggers or actions listed above and map its fields.
Run a small test, inspect the result in both systems, and only then enable the workflow.
Explore apps that share a category with Mailchimp or provide a complementary trigger or action.
Mailchimp currently provides 9 triggers that can start a workflow and 14 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.
Mailchimp currently lists 9 triggers and 14 actions in the integration catalog. The supported list is refreshed from the pieces available in Coherence, so review the capability names on this page before building a workflow.
Yes. A workflow can combine supported Mailchimp triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.
The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.
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