Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing

Connect Mailchimp to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

All-in-One integrated marketing platform for managing audiences, sending campaigns, tracking engagement, and automating lifecycle communications. 9 triggers can start a workflow, and 14 actions can run inside one.

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Member Subscribed to AudienceCreate a Coherence record

A Coherence record changesAdd or Update Subscriber

Member Unsubscribed from AudienceUpdate a Coherence record

A Coherence workflow runsAdd Note to Subscriber

TRIGGERS AND ACTIONS

Everything Mailchimp can do in a workflow.

Triggers start a workflow when something happens in Mailchimp. Actions are the steps a workflow can run there.

Triggers · 9Member Subscribed to AudienceMember Unsubscribed from AudienceNew CampaignLink ClickedEmail OpenedSubscriber UpdatedNew CustomerNew OrderNew Segment Tag Subscriber

Actions · 14Add or Update SubscriberAdd Note to SubscriberAdd Subscriber to TagRemove Subscriber from TagUpdate Member in an Audience (List)Create CampaignGet Campaign ReportCreate AudienceArchive SubscriberUnsubscribe EmailFind CampaignFind CustomerFind TagFind Subscriber

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Mailchimp.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Mailchimp activity into CoherenceStart from a supported Mailchimp event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · Member Subscribed to Audience
or Member Unsubscribed from AudienceFinishes with · Create or update a Coherence record

Act in Mailchimp from a Coherence workflowUse a change in Coherence to run a supported Mailchimp action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changesFinishes with · Add or Update Subscriber
or Add Note to Subscriber

Connect Mailchimp to the wider customer workflowCombine Mailchimp with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · Member Subscribed to Audience
or Member Unsubscribed from AudienceFinishes with · Add or Update Subscriber, then preserve the outcome in Coherence
or Add Note to Subscriber

SET UP

How to connect Mailchimp.

The exact authentication fields depend on Mailchimp. The workflow structure stays straightforward.

1Connect the accountAuthorize the Mailchimp account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Mailchimp or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

BeehiivMarketing3 triggers · 6 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ConvertKitMarketing12 triggers · 35 actions

DrupalProductivity · E-commerce · Marketing3 triggers · 6 actions

EmailOctopusMarketing5 triggers · 8 actions

QUESTIONS

Mailchimp integration questions.

What can I automate with the Mailchimp integration?

Mailchimp currently provides 9 triggers that can start a workflow and 14 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many Mailchimp triggers and actions are available?

Mailchimp currently lists 9 triggers and 14 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Mailchimp connect to other apps through Coherence?

Yes. A workflow can combine supported Mailchimp triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Mailchimp?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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