Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Communication

Connect Matrix to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Open standard for interoperable, decentralized, real-time communication. 2 actions can run inside a Coherence workflow.

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A Coherence record changes

Send Message

TRIGGERS AND ACTIONS

Everything Matrix can do in a workflow.

Actions are the steps a workflow can run in Matrix. Start the workflow from a Coherence record or another app.

Actions · 2Send MessageCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Matrix.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Act in Matrix from a Coherence workflowUse a change in Coherence to run a supported Matrix action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Send Message

Connect Matrix to the wider customer workflowCombine Matrix with another integration and Coherence records to route important conversations into accountable work without copying context by hand.

Starts with · A Coherence workflow starts

Finishes with · Send Message, then preserve the outcome in Coherence

SET UP

How to connect Matrix.

The exact authentication fields depend on Matrix. The workflow structure stays straightforward.

1Connect the accountAuthorize the Matrix account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Matrix or provide a complementary trigger or action.

AidbaseCustomer Support · Communication8 triggers · 7 actions

AircallProductivity · Communication5 triggers · 8 actions

BlueskyCommunication4 triggers · 5 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ClickSend SMSCommunication1 trigger · 10 actions

DiscordCommunication2 triggers · 16 actions

QUESTIONS

Matrix integration questions.

What can I automate with the Matrix integration?

Matrix currently provides 2 actions a workflow can run. Use those building blocks to route important conversations into accountable work without copying context by hand.

How many Matrix triggers and actions are available?

Matrix currently lists 0 triggers and 2 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Matrix connect to other apps through Coherence?

Yes. A workflow can combine supported Matrix triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Matrix?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect Matrix?

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