Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing

Connect Tarvent to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Tarvent is an email marketing, automation, and email API platform that allows to you to send campaigns, manage contacts, automate your marketing, and more. 17 triggers can start a workflow, and 18 actions can run inside one.

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Contact AddedCreate a Coherence record

A Coherence record changes

Create/Update Contact

Contact Added Or Removed From A GroupUpdate a Coherence record

A Coherence workflow runs

Add/Remove Contact Tag

TRIGGERS AND ACTIONS

Everything Tarvent can do in a workflow.

Triggers start a workflow when something happens in Tarvent. Actions are the steps a workflow can run there.

Triggers · 17Contact AddedContact Added Or Removed From A GroupContact Profile UpdatedContact Status ChangedContact Tag Added Or RemovedContact Note AddedContact UnsubscribedForm Submission ReceivedLanding Page CTA PerformedSurvey Submission ReceivedCampaign Or Transactional Link ClickedCampaign Or Transactional Email OpenedContact RepliedCampaign Or Transactional Email BouncedCampaign SentTransaction CreatedTransaction Sent

Actions · 18Create/Update ContactAdd/Remove Contact TagAdd/Remove Contact From Audience GroupAdd Note To ContactAdd/Remove A Contact From A JourneySubscribe/Unsubscribe Contact From AudienceCreate An Audience GroupStart/Stop JourneySend A Transactional EmailSend CampaignGenerate A Custom EventFind AudienceFind Audience GroupAdd Contact To Suppression ListFind CampaignFind ContactFind Custom EventFind Journey

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Tarvent.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Tarvent activity into CoherenceStart from a supported Tarvent event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · Contact Added
or Contact Added Or Removed From A GroupFinishes with · Create or update a Coherence record

Act in Tarvent from a Coherence workflowUse a change in Coherence to run a supported Tarvent action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Create/Update Contact
or Add/Remove Contact Tag

Connect Tarvent to the wider customer workflowCombine Tarvent with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · Contact Added
or Contact Added Or Removed From A Group

Finishes with · Create/Update Contact, then preserve the outcome in Coherence
or Add/Remove Contact Tag

SET UP

How to connect Tarvent.

The exact authentication fields depend on Tarvent. The workflow structure stays straightforward.

1Connect the accountAuthorize the Tarvent account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Tarvent or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

BeehiivMarketing3 triggers · 6 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ConvertKitMarketing12 triggers · 35 actions

DrupalProductivity · E-commerce · Marketing3 triggers · 6 actions

EmailOctopusMarketing5 triggers · 8 actions

QUESTIONS

Tarvent integration questions.

What can I automate with the Tarvent integration?

Tarvent currently provides 17 triggers that can start a workflow and 18 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many Tarvent triggers and actions are available?

Tarvent currently lists 17 triggers and 18 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Tarvent connect to other apps through Coherence?

Yes. A workflow can combine supported Tarvent triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Tarvent?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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