Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Communication

Connect Twilio to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Cloud communications platform for building SMS, Voice & Messaging applications. 5 triggers can start a workflow, and 6 actions can run inside one.

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New Incoming SMSCreate a Coherence record

A Coherence record changes

Send SMS

New Phone NumberUpdate a Coherence record

A Coherence workflow runs

Phone Number Lookup

TRIGGERS AND ACTIONS

Everything Twilio can do in a workflow.

Triggers start a workflow when something happens in Twilio. Actions are the steps a workflow can run there.

Triggers · 5New Incoming SMSNew Phone NumberNew RecordingNew TranscriptionNew Call

Actions · 6Send SMSPhone Number LookupCall PhoneGet MessageDownload Recording MediaCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Twilio.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Twilio activity into CoherenceStart from a supported Twilio event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New Incoming SMS
or New Phone NumberFinishes with · Create or update a Coherence record

Act in Twilio from a Coherence workflowUse a change in Coherence to run a supported Twilio action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Send SMS
or Phone Number Lookup

Connect Twilio to the wider customer workflowCombine Twilio with another integration and Coherence records to route important conversations into accountable work without copying context by hand.

Starts with · New Incoming SMS
or New Phone Number

Finishes with · Send SMS, then preserve the outcome in Coherence
or Phone Number Lookup

SET UP

How to connect Twilio.

The exact authentication fields depend on Twilio. The workflow structure stays straightforward.

1Connect the accountAuthorize the Twilio account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Twilio or provide a complementary trigger or action.

AidbaseCustomer Support · Communication8 triggers · 7 actions

AircallProductivity · Communication5 triggers · 8 actions

BlueskyCommunication4 triggers · 5 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ClickSend SMSCommunication1 trigger · 10 actions

DiscordCommunication2 triggers · 16 actions

QUESTIONS

Twilio integration questions.

What can I automate with the Twilio integration?

Twilio currently provides 5 triggers that can start a workflow and 6 actions a workflow can run. Use those building blocks to route important conversations into accountable work without copying context by hand.

How many Twilio triggers and actions are available?

Twilio currently lists 5 triggers and 6 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Twilio connect to other apps through Coherence?

Yes. A workflow can combine supported Twilio triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Twilio?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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Free plan · No credit card