Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing

Connect VBOUT to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Marketing automation platform for agencies. 10 actions can run inside a Coherence workflow.

Start free All integrations

A Coherence record changes

Add Contact to List

A Coherence workflow runs

Add Tag to Contact

TRIGGERS AND ACTIONS

Everything VBOUT can do in a workflow.

Actions are the steps a workflow can run in VBOUT. Start the workflow from a Coherence record or another app.

Actions · 10Add Contact to ListAdd Tag to ContactCreate Email ListCreate Email Marketing CampaignCreate Social Media MessageGet Contact by EmailGet List Details with Custom FieldsRemove Tags from ContactUnsubscribe ContactUpdate Contact

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with VBOUT.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Act in VBOUT from a Coherence workflowUse a change in Coherence to run a supported VBOUT action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Add Contact to List
or Add Tag to Contact

Connect VBOUT to the wider customer workflowCombine VBOUT with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · A Coherence workflow starts

Finishes with · Add Contact to List, then preserve the outcome in Coherence
or Add Tag to Contact

SET UP

How to connect VBOUT.

The exact authentication fields depend on VBOUT. The workflow structure stays straightforward.

1Connect the accountAuthorize the VBOUT account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with VBOUT or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

BeehiivMarketing3 triggers · 6 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ConvertKitMarketing12 triggers · 35 actions

DrupalProductivity · E-commerce · Marketing3 triggers · 6 actions

EmailOctopusMarketing5 triggers · 8 actions

QUESTIONS

VBOUT integration questions.

What can I automate with the VBOUT integration?

VBOUT currently provides 10 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many VBOUT triggers and actions are available?

VBOUT currently lists 0 triggers and 10 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can VBOUT connect to other apps through Coherence?

Yes. A workflow can combine supported VBOUT triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect VBOUT?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect VBOUT?

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Free plan · No credit card