Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Marketing

Connect WordPress to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Open-source website creation software. 1 trigger can start a workflow, and 5 actions can run inside one.

Start free All integrations

New PostCreate a Coherence record

A Coherence record changes

Create Post

A Coherence workflow runs

Create Page

TRIGGERS AND ACTIONS

Everything WordPress can do in a workflow.

Triggers start a workflow when something happens in WordPress. Actions are the steps a workflow can run there.

Triggers · 1New Post

Actions · 5Create PostCreate PageUpdate PostGet Post DetailsCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with WordPress.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring WordPress activity into CoherenceStart from a supported WordPress event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New PostFinishes with · Create or update a Coherence record

Act in WordPress from a Coherence workflowUse a change in Coherence to run a supported WordPress action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Create Post
or Create Page

Connect WordPress to the wider customer workflowCombine WordPress with another integration and Coherence records to connect campaign activity to the records and follow-up it should influence.

Starts with · New Post

Finishes with · Create Post, then preserve the outcome in Coherence
or Create Page

SET UP

How to connect WordPress.

The exact authentication fields depend on WordPress. The workflow structure stays straightforward.

1Connect the accountAuthorize the WordPress account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with WordPress or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

BeehiivMarketing3 triggers · 6 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

ConvertKitMarketing12 triggers · 35 actions

DrupalProductivity · E-commerce · Marketing3 triggers · 6 actions

EmailOctopusMarketing5 triggers · 8 actions

QUESTIONS

WordPress integration questions.

What can I automate with the WordPress integration?

WordPress currently provides 1 trigger that can start a workflow and 5 actions a workflow can run. Use those building blocks to connect campaign activity to the records and follow-up it should influence.

How many WordPress triggers and actions are available?

WordPress currently lists 1 trigger and 5 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can WordPress connect to other apps through Coherence?

Yes. A workflow can combine supported WordPress triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect WordPress?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect WordPress?

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Free plan · No credit card