Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Customer Support

Connect Front to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

. 5 triggers can start a workflow, and 21 actions can run inside one.

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New CommentCreate a Coherence record

A Coherence record changes

Add Comment

New Inbound MessageUpdate a Coherence record

A Coherence workflow runs

Add Contact Handle

TRIGGERS AND ACTIONS

Everything Front can do in a workflow.

Triggers start a workflow when something happens in Front. Actions are the steps a workflow can run there.

Triggers · 5New CommentNew Inbound MessageNew Outbound MessageNew Tag Added to MessageNew Conversation State Change

Actions · 21Add CommentAdd Contact HandleAdd Conversation LinksAdd Conversation TagsAssign/Unassign ConversationCreate AccountCreate ContactCreate DraftCreate Draft ReplyCreate LinkFind AccountFind ContactFind ConversationRemove Contact HandleRemove Conversation LinksSend MessageSend ReplyUpdate AccountUpdate ContactUpdate ConversationUpdate Link

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Front.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring Front activity into CoherenceStart from a supported Front event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · New Comment
or New Inbound MessageFinishes with · Create or update a Coherence record

Act in Front from a Coherence workflowUse a change in Coherence to run a supported Front action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Add Comment
or Add Contact Handle

Connect Front to the wider customer workflowCombine Front with another integration and Coherence records to connect support activity to the full account history and the next internal action.

Starts with · New Comment
or New Inbound Message

Finishes with · Add Comment, then preserve the outcome in Coherence
or Add Contact Handle

SET UP

How to connect Front.

The exact authentication fields depend on Front. The workflow structure stays straightforward.

1Connect the accountAuthorize the Front account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Front or provide a complementary trigger or action.

AidbaseCustomer Support · Communication8 triggers · 7 actions

CrispCustomer Support2 triggers · 7 actions

FreshserviceCustomer Support4 triggers · 5 actions Help ScoutCustomer Support4 triggers · 9 actions IntercomCustomer Support20 triggers · 22 actions ZendeskCustomer Support8 triggers · 13 actions

QUESTIONS

Front integration questions.

What can I automate with the Front integration?

Front currently provides 5 triggers that can start a workflow and 21 actions a workflow can run. Use those building blocks to connect support activity to the full account history and the next internal action.

How many Front triggers and actions are available?

Front currently lists 5 triggers and 21 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Front connect to other apps through Coherence?

Yes. A workflow can combine supported Front triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Front?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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