Emails are the individual messages recipients receive. A campaign can contain multiple linked emails, while an email can also remain standalone for a one-time broadcast.

Create an email

Open Campaigns → Emails.
Click New email.
Give the email a clear internal name.
Use the builder to create the design and content.
Link the email to a parent campaign if it will be used in that campaign's Journey.
Select an audience when the email will be used as a standalone broadcast.
Save and preview the email.

The email name is an internal label shown in the Emails list. Use a name that makes the message's purpose and position obvious, such as Learning 01 — Welcome.

Use the email builder

The builder provides two complementary ways to work:

Chat — Describe the audience, goal, tone, and content you want. The assistant can create or refine the design.
Blocks — Edit the message structure directly, including text, headings, buttons, images, dividers, spacers, and other supported blocks.

The builder also lets you:

Link or unlink a parent campaign.
Select an active audience.
Preview the rendered message.
Redesign while preserving your copy.
Save the current design as a reusable template.

Changes autosave after editing, and the Save button can be used when you want an immediate save.

Link an email to a campaign

An email must be linked to a campaign before it appears as an option in that campaign's Journey tab.

To link it:

Open the email in the builder.
Use Link campaign to select the campaign.
Save the email.
Return to the campaign's Journey tab.

A timed journey sends to the recipients in each campaign enrollment. The Audience selected on an email is for that email's standalone broadcast use; it does not replace the campaign's Enrollment rule.

Use templates

Open Campaigns → Templates to browse curated designs and templates saved by your workspace.

From the gallery you can:

Filter by template category.
Preview a complete rendered design.
Click Use template to create a new draft email from it.
Delete a workspace-owned template when it is no longer needed.

To save your own template:

Open a finished email in the builder.
Click Save as template.
Enter a template name and category.
Save it to the workspace gallery.

Using a template creates a new email draft. Editing that draft does not modify the original template.

Before using an email in a journey

Confirm that:

The email is linked to the correct campaign.
The subject and content match the journey step.
Merge values have sensible fallbacks.
All links are valid.
The mobile preview is readable.
The sender has a compliant mailing address and unsubscribe handling.

Next: Learn when to use Audiences and when to use campaign Enrollment.