Analytics & Reporting
Track performance and optimize your social listening strategy
Social Listening: 6 pages
The Analytics dashboard helps you measure the impact of social listening and refine your strategy over time.
Dashboard Overview
Access analytics from Social Listening → Analytics to see:
- Posts Discovered - Total posts captured from your sources
- Posts Engaged - How many you've responded to
- Converted - Posts that led to signups, demos, or sales
- Average Intent Score - Quality of your sources
Key Metrics
Discovery Metrics
| Metric | Description |
|---|---|
| Posts discovered | Total new posts found |
| Sources active | How many sources are enabled |
| Discovery rate | Posts per day/week |
Intent Distribution
See the breakdown of posts by intent level:
- Hot (81-100): Ready-to-buy prospects
- High (61-80): Active researchers
- Medium (31-60): Early interest
- Low (0-30): General discussion
A healthy distribution has some high/hot posts. If you're seeing mostly low intent, refine your sources.
Engagement Metrics
| Metric | Description |
|---|---|
| Engagement rate | % of posts you've responded to |
| Avg response time | How fast you engage with hot leads |
| Scheduled posts | Upcoming scheduled responses |
Conversion Metrics
| Metric | Description |
|---|---|
| Conversion rate | % of engaged posts that converted |
| Conversions | Total posts marked as converted |
| Revenue (if tracked) | Value attributed to social leads |
Time Series Data
View trends over time:
- Daily/weekly discovery - Are you finding more or fewer posts?
- Engagement trend - Is your team keeping up?
- Conversion trend - Is quality improving?
Source Performance
See which sources deliver the best results:
| Source | Posts | Avg Intent | Engaged | Converted |
|---|---|---|---|---|
| "CRM recommendations" | 38 | 72 | 82% | 15% |
| "Looking for an alternative" | 31 | 68 | 74% | 12% |
| "Spreadsheet is getting unmanageable" | 24 | 61 | 54% | 7% |
Optimizing Sources
Based on performance data:
- High intent, low volume: Consider related sources
- Low intent, high volume: Refine filters or remove source
- High conversion: Double down, add similar sources
Exporting Data
Analytics export requires the Enterprise plan.
Export your data for external analysis:
- Go to Analytics
- Set your date range
- Click Export to CSV
Exported data includes:
- Daily metrics (discovered, engaged, converted)
- Source-level performance
- Intent distribution over time
Best Practices
Review Weekly
Set aside time weekly to:
- Check overall metrics
- Review source performance
- Adjust underperforming sources
- Identify winning patterns
Set Goals
Track progress toward targets:
- "Engage with 80% of hot leads within 4 hours"
- "Convert 10% of engaged posts to demos"
- "Discover 100+ posts per week"
Iterate on Sources
Use data to continuously improve:
- Add sources similar to high performers
- Remove or refine low-intent sources
- Test new keywords based on converting posts
Next: Explore competitor monitoring (Enterprise).
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