Configuring Sources

Sources define where Social Listening looks for conversations. Choose the right sources to find high-quality leads without noise.

Source Types

Reddit

Monitor specific subreddits or search for keywords across Reddit.

Subreddit Monitoring

r/SaaS
r/startups
r/smallbusiness

Keyword Search

"CRM recommendations"
"best project management tool"
"looking for automation software"

Twitter/X (Enterprise)

Track hashtags, keywords, and brand mentions.

Hashtags

#SaaS
#MarTech
#CRMtips

Keywords

"need a CRM"
"switching from Salesforce"

LinkedIn (Enterprise)

Monitor industry discussions and company pages.

Hacker News (Enterprise)

Track Show HN posts, Ask HN threads, and tech discussions.

Adding a Source

1. Go to Social Listening → Sources
2. Click Add Source
3. Select the platform (e.g., Reddit)
4. Choose the source type (subreddit or keyword)
5. Enter the value (e.g., SaaS or CRM recommendations)
6. Click Save

Source Settings

Filters

Configure optional filters to reduce noise:

• Minimum score - Only capture posts with a certain upvote count
• Minimum comments - Focus on posts generating discussion
• Exclude keywords - Skip posts containing certain terms

Polling Frequency

Sources are checked every 5 minutes by default. High-priority sources can be checked more frequently.

Best Practices

Start Specific

Broad sources create noise. Instead of monitoring "business", try:

• ✅ r/SaaS - Specific, relevant community
• ✅ "CRM for agencies" - Targeted search query
• ❌ r/business - Too broad, low signal

Use Intent Keywords

Include phrases that indicate buying intent:

"recommendations for"
"looking for"
"best tool for"
"anyone use"
"switching from"
"alternative to"

Combine Subreddits and Keywords

Monitor both the community and specific queries:

• Source 1: r/sales (community)
• Source 2: "sales automation tool" (intent query)

Monitor Competitors

Search for competitor mentions to find dissatisfied users:

"Salesforce alternative"
"tired of HubSpot"
"leaving Pipedrive"

Source Limits

Managing Sources

Enable/Disable

Toggle sources on or off without deleting them. Disabled sources stop polling but retain historical data.

Delete

Remove a source entirely. Posts discovered from this source remain in your feed.

Bulk Actions

Select multiple sources to enable, disable, or delete at once.

Next: Learn about intent analysis and how AI scores posts.