Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Configuring Sources

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Sources define where Social Listening looks for conversations. Choose the right sources to find high-quality leads without noise.

Source Types

Reddit is not currently available as a monitoring source. Reddit is not accepting the API access Coherence would need to provide reliable listening.

Twitter/X (Enterprise)

Track hashtags, keywords, and brand mentions.

Hashtags

#SaaS
#MarTech
#CRMtips

Keywords

"need a CRM"
"switching from Salesforce"

LinkedIn (Enterprise)

Monitor industry discussions and company pages.

Hacker News (Enterprise)

Track Show HN posts, Ask HN threads, and tech discussions.

Adding a Source

Go to Social Listening → Sources
Click Add Source
Select one of the platforms currently enabled for your workspace
Choose the available source type, such as a keyword, hashtag, or mention
Enter the value you want to monitor
Click Save

Start with 2-3 highly relevant sources, then expand based on what works.

Source Settings

Filters

Configure optional filters to reduce noise:

Minimum score - Only capture posts with a certain upvote count
Minimum comments - Focus on posts generating discussion
Exclude keywords - Skip posts containing certain terms

Polling Frequency

Sources are checked every 5 minutes by default. High-priority sources can be checked more frequently.

Best Practices

Start Specific

Broad sources create noise. Use a focused phrase such as "CRM for agencies" or "switching from Salesforce" instead of a generic term such as business.

Use Intent Keywords

Include phrases that indicate buying intent:

"recommendations for"
"looking for"
"best tool for"
"anyone use"
"switching from"
"alternative to"

Combine Sources and Keywords

When multiple connected sources are available, use the same focused intent phrase across them and compare which source produces useful results.

Monitor Competitors

Search for competitor mentions to find dissatisfied users:

"Salesforce alternative"
"tired of HubSpot"
"leaving Pipedrive"

Source Limits

Plan	Maximum Sources
Foundation	3
Collaborate	Unlimited
Enterprise	Unlimited

Foundation users can upgrade to Collaborate for unlimited sources and AI-powered intent detection.

Managing Sources

Enable/Disable

Toggle sources on or off without deleting them. Disabled sources stop polling but retain historical data.

Delete

Remove a source entirely. Posts discovered from this source remain in your feed.

Bulk Actions

Select multiple sources to enable, disable, or delete at once.

Next: Learn about intent analysis and how AI scores posts.