Social Listening Overview
Monitor social conversations and discover high-intent leads across platforms
Social Listening helps you discover and engage with potential customers who are actively discussing problems your product solves. Monitor conversations across Reddit, Twitter, LinkedIn, and Hacker News to find high-intent leads at the perfect moment.
How It Works
- Configure Sources - Set up subreddits, keywords, or hashtags to monitor
- Discover Posts - Automatically collect relevant conversations
- Analyze Intent - AI scores each post for buying intent (0-100)
- Engage - Draft responses, schedule posts, and track conversions
Key Features
Intent Detection
Our AI analyzes every post to detect buying signals:
- Pain point mentions - Frustration with current solutions
- Product research - Comparing options, asking for recommendations
- Budget signals - Mentions of pricing, purchasing decisions
- Timeline urgency - Need to solve the problem soon
Each post receives an intent score from 0-100:
| Score | Level | Description |
|---|---|---|
| 0-30 | Low | General discussion, no buying signals |
| 31-60 | Medium | Some interest, exploring options |
| 61-80 | High | Active research, comparing solutions |
| 81-100 | Hot | Ready to buy, urgent need |
Multi-Platform Support
Monitor conversations across multiple platforms:
- Reddit - Subreddits, search queries, and keywords
- Twitter/X - Hashtags, keywords, and mentions
- LinkedIn - Industry discussions and company pages
- Hacker News - Tech discussions and Show HN posts
Reddit is available on all plans. Additional platforms require Enterprise.
Engagement Workflow
- Triage - Review posts sorted by intent score
- Draft - Write authentic, helpful responses
- Schedule - Post at optimal times with cooldown tracking
- Track - Monitor engagement and conversions
Plan Tiers
Social Listening features vary by plan:
| Feature | Foundation | Collaborate | Enterprise |
|---|---|---|---|
| Monitor sources | Up to 3 | Unlimited | Unlimited |
| Platforms | All platforms | ||
| AI intent scoring | ❌ | ✅ | ✅ |
| Scheduled posting | ❌ | ✅ | ✅ |
| Team assignment | ❌ | ✅ | ✅ |
| Competitor monitoring | ❌ | ❌ | ✅ |
| Analytics export | ❌ | ❌ | ✅ |
Getting Started
- Navigate to Social Listening in the sidebar
- Click Manage Sources to add your first monitoring source
- Wait for posts to be discovered (usually within minutes)
- Review the feed and start engaging with high-intent posts
Next: Learn how to configure sources for effective monitoring.