Social Listening Overview

Monitor social conversations and discover high-intent leads across platforms

Social Listening helps you discover and engage with potential customers who are actively discussing problems your product solves. Monitor conversations across Reddit, Twitter, LinkedIn, and Hacker News to find high-intent leads at the perfect moment.

How It Works

  1. Configure Sources - Set up subreddits, keywords, or hashtags to monitor
  2. Discover Posts - Automatically collect relevant conversations
  3. Analyze Intent - AI scores each post for buying intent (0-100)
  4. Engage - Draft responses, schedule posts, and track conversions

Key Features

Intent Detection

Our AI analyzes every post to detect buying signals:

  • Pain point mentions - Frustration with current solutions
  • Product research - Comparing options, asking for recommendations
  • Budget signals - Mentions of pricing, purchasing decisions
  • Timeline urgency - Need to solve the problem soon

Each post receives an intent score from 0-100:

ScoreLevelDescription
0-30LowGeneral discussion, no buying signals
31-60MediumSome interest, exploring options
61-80HighActive research, comparing solutions
81-100HotReady to buy, urgent need

Multi-Platform Support

Monitor conversations across multiple platforms:

  • Reddit - Subreddits, search queries, and keywords
  • Twitter/X - Hashtags, keywords, and mentions
  • LinkedIn - Industry discussions and company pages
  • Hacker News - Tech discussions and Show HN posts

Reddit is available on all plans. Additional platforms require Enterprise.

Engagement Workflow

  1. Triage - Review posts sorted by intent score
  2. Draft - Write authentic, helpful responses
  3. Schedule - Post at optimal times with cooldown tracking
  4. Track - Monitor engagement and conversions

Plan Tiers

Social Listening features vary by plan:

FeatureFoundationCollaborateEnterprise
Monitor sourcesUp to 3UnlimitedUnlimited
PlatformsRedditRedditAll platforms
AI intent scoring
Scheduled posting
Team assignment
Competitor monitoring
Analytics export

Getting Started

  1. Navigate to Social Listening in the sidebar
  2. Click Manage Sources to add your first monitoring source
  3. Wait for posts to be discovered (usually within minutes)
  4. Review the feed and start engaging with high-intent posts

Next: Learn how to configure sources for effective monitoring.