Engaging with Posts
Draft responses, schedule posts, and track engagement
Once you've found high-intent posts, engagement is where you turn conversations into leads. Learn how to respond effectively without being spammy.
The Engagement Workflow
1. Review the Post
Click on any post to open the detail panel:
- Full post content and context
- Intent score and detected signals
- Platform stats (upvotes, comments)
- Link to original post
2. Set Status
Track your workflow with status labels:
| Status | Description |
|---|---|
| New | Just discovered, not yet reviewed |
| Reviewed | You've seen it, deciding on action |
| Engaged | You've responded or commented |
| Converted | Led to a signup, demo, or sale |
| Dismissed | Not relevant, skip |
3. Add Notes
Use notes for internal context:
- "Follow up in 2 days"
- "Competitor customer - handle carefully"
- "Referred to Sarah for technical response"
4. Draft a Response
Click Draft Response to compose your reply:
- Write directly in the composer
- Preview character count (important for Twitter)
- Save as draft or post immediately
Response Best Practices
Be Helpful First
Lead with value, not a sales pitch.
✅ Good:
"We ran into this exact issue. What worked for us was setting up automated follow-ups based on deal stage. Happy to share our setup if helpful."
❌ Bad:
"You should try our product! We're the best solution for this. Sign up at..."
Share Experience
Speak from personal experience, not marketing copy.
✅ Good:
"I used to spend 2 hours a day on manual data entry before we automated it. Game changer for our team."
❌ Bad:
"Our award-winning platform provides best-in-class automation capabilities..."
Ask Questions
Engage in conversation rather than one-way broadcasting.
✅ Good:
"Interesting challenge. What's your current stack? That'll help figure out the best approach."
Be Authentic
Use natural language matching the platform tone.
- Reddit: Casual, community-focused
- LinkedIn: Professional but personable
- Twitter: Concise and direct
Scheduled Posting
Scheduled posting requires the Collaborate plan or higher.
Instead of posting immediately, schedule responses for optimal times:
- Draft your response
- Click Schedule instead of Post Now
- Choose date and time
- Confirm scheduling
Cooldown Tracking
Social platforms have posting limits. Coherence tracks cooldowns:
- Reddit: Wait periods between posts in the same subreddit
- Twitter: Rate limits per hour
- LinkedIn: Daily posting recommendations
If a cooldown is active, you'll see when you can post next.
Content Calendar
View all scheduled posts across platforms:
- Go to Social Listening → Calendar
- See scheduled posts by day/week
- Edit or cancel scheduled posts
Team Collaboration
Team features require the Collaborate plan or higher.
Assign to Team Members
Route posts to the right person:
- Open the post detail panel
- Click Assign
- Select a team member
- Add optional notes
Activity Feed
Track all team actions on posts:
- Who viewed/updated status
- Response drafts and posts
- Assignment changes
Tracking Conversions
When a social engagement leads to a result:
- Mark the post as Converted
- (Optional) Link to the resulting record in Coherence
- Conversion data appears in analytics
This helps measure ROI and refine your strategy.
Quick Actions
From the post feed, use quick actions without opening detail:
- Mark reviewed - Acknowledge you've seen it
- Dismiss - Skip irrelevant posts
- Open original - Jump to the platform
Next: Review your performance in the analytics dashboard.